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Video manager 

  • Title
    • Accurately represent your content
    • Front-load keywords; place branding at end
    • Make it compelling!
    • Description
      • Optimize the first 1-2 sentences
      • Lead with the relevant/compelling hook
      • Include a call to action—story link, event listing, program website, etc.
      • Include credits (music, talent, research) when appropriate/needed
      • Make this field unique—don’t use a default generic footer
      • Include keywords used in your title and tags as well as relevant links
        • Must include leading http:// for links to hyperlink on YouTube
        • Tags
          • Employ a mix of general (“university”) and specific (e.g. Ramifications, “a cappella”), as well as our own standard tags (e.g. taxonomy for web or brand/campaign initiatives)
            • Use quotes for phrases in keywords, e.g. “a cappella”
  • Mirror the title of the video; use the same keyword order in your tags
  • Include variations (e.g. college, university)
  • Ensure you fully describe the content
  • Help with keywords: https://ads.youtube.com/keyword_tool

 Select appropriate category based on subject matter

  

Use these settings as a model for videos uploaded to a Suffolk YouTube channel

Thumbnail selection

  • Aim to use a thumbnail that features people’s faces in a flattering way
  • If incorporating text, ensure that key facial/scene imagery is present, as well
  • If default options are less than ideal, upload a custom thumbnail in JPG, GIF, BMP or PNG format (max 2MB file size, 1280x720 recommended resolution). This could be a video still, a photo, or a graphic. The same priority around featuring faces applies.

On the video display page

Share this video

You have the option to create a link that begins the video at a certain time marker

Embed

 

  • Show suggested videos when the video finishes: Uncheck
  • Video size: Pick custom proportional width/height via dropdown if needed
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