For photos by staff photographers:
For photos by freelance photographers:
When a photograph is a good idea, and when it’s not
The web is a content-driven medium. People come to most web sites, including ours, for information. They want to find it as quickly, and with as little effort as possible. And nearly all of that information is in the form of words.
Before you place a picture on your page, always ask yourself:
- Does this photograph provide significant information about the material on my page?
- Does it enhance the information in the text on that page?
- Is it for the benefit of the people who visit your site?
- Does this image reflect well on the professionalism and standards of Suffolk University?
- Is it a reasonably good picture (in focus, well-lit, well-composed)?
- Is it the appropriate file size (72 pixels per inch/DPI) and optimized for the web?
- If it is a photograph, is it in JPG format? (Logo images may in be GIF format.)
- Is it cropped to the appropriate height and width?
If the answer to these questions is yes, then it may be a good idea to use a photograph. Please work the the Office of Marketing Communications to request and select photography for your website.
Never use clip art or images to which you do not own the rights on your website. Before using stock photography, consult with OMC. Generally speaking, we strive to avoid the use of stock photography because we want our photos to uniquely support the Suffolk brand.
Style for Photography
We can communicate Suffolk’s value through the imagery we use in our communications. We need different images
for different aspects of the organization, tuned to different initiatives and audiences.
We’re recommending a documentary and journalistic approach to photography. That is, whenever possible, the camera is a participant, not just a recording device. We want to capture the expressions, energy, and uniqueness that are Suffolk.
It’s helpful to think of needed images in three main categories...
Suffolk is people. Our students, staff, faculty, alumni— what they do, what they think, how they interact—are what make us unique. We can capture the members of our community in different venues—as individuals, up close; in groups interacting; or by pulling the camera back further to gain more context.
Suffolk is in the center of Boston—more in the center than any other academic institution. Our students and faculty learn in Boston (both within classrooms and out across the City), play, go out on the town, and take advantage of all the City has to offer. We can capture this unique connection in our images.
Suffolk has concepts to get across that form an important part of our story: the independent pathway we encourage students to pursue; the City as a learning environment; or focus on experiential learning, etc. These concepts can be communicated through metaphors, diagrams, and illustrations.